TELE2
COM HEM TO THE
NEW TELE2
How do we show that connected life improves now Tele2 and Com Hem are one?
We put both brands in the same boat. Literally.
THE CHALLENGE
Since its inception in 2016, the concept ‘Com Hem to stronger experiences’ has transformed Com Hem into a premium telco brand. And now, as Com Hem and Tele2 merge under the Tele2 brand, our challenge was to show how connected life is even better when it’s together.
THE BRUTALLY SIMPLE SOLUTION
Tele2 stands for ‘unlimited’. Com Hem for ‘stronger experiences’. Now the two brands are literally sitting in the same boat, these experiences become unlimited. Through an intricate, cinematic portrayal of two families becoming one, the merger is perfectly communicated. All the time staying loyal to the emotion and authenticity of the two original brands.
THE EFFECT
Through a clear strategy, tight message hierarchy and creative that feels both familiar yet new, we delivered a four-part campaign comprising of 221 unique assets. From 60 second cinema ads to 6 second digital bumpers, social media, print, banners, radio/audio, outdoor and more, everything carried the same brutally simple message: Unlimited Together
WANT KNOW MORE?
EMAIL: bjarte.eide@mcsaatchi.com
