WHAT WE BELIEVE
It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer. In a fast-paced world where people are increasingly distracted, we need brutal simplicity to cut through with our messaging and to stay longer in people’s consciousness.
Brutal Simplicity of Thought is a painful necessity and at the heart of everything we do; from strategic thinking to creative work, from how we are structured to the systems